![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1430 2049" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="hV4uDGnTZ-70812355-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgba(109, 156, 240, 0.6)"/><stop offset="1" stop-color="rgba(17, 71, 164, 0.5)"/></linearGradient></defs><path d="M 1415.078 0.309 C 1415.078 0.309 1028.52 -12.634 839.733 129.146 C 650.947 270.927 397.466 311.444 117.207 203.935 C -163.053 96.427 147.312 2049 147.312 2049 L 1430 1998.016 Z" fill="url(%23hV4uDGnTZ-70812355-linear-gradient)" height="2049px" id="hV4uDGnTZ" width="1430px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1624 2048" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="j7Ygi2msV-1145357345-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgba(143, 204, 197, 0.56)"/><stop offset="1" stop-color="rgba(36, 134, 255, 0.3)"/></linearGradient></defs><path d="M 1624 109.385 C 1624 109.385 1299.926 -145.813 1086.483 123.383 C 873.04 392.579 994.769 921.083 642.971 1029.686 C 291.174 1138.29 23.501 916.832 23.501 916.832 L 0 2048 L 1614.358 2048 Z" fill="url(%23j7Ygi2msV-1145357345-linear-gradient)" height="2048px" id="j7Ygi2msV" width="1624px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1432 1276" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="COaDyGoyt-1669953319-linear-gradient" x1="0" x2="1" y1="0.1742573132819168" y2="0.8257426867180833"><stop offset="0" stop-color="rgba(255, 255, 255, 0.4)"/><stop offset="1" stop-color="rgba(54, 146, 199, 0.6)"/></linearGradient></defs><path d="M 0 68.302 C 0 68.302 289.745 -148.233 438.371 189.785 C 586.998 527.803 660.041 1129.406 1073.573 721.889 C 1487.105 314.373 1405.564 394.82 1405.564 394.82 C 1405.564 394.82 1492.702 1461.931 1350.574 1247.537 C 1208.447 1033.142 1120.066 841.413 841.796 1087.506 C 563.527 1333.599 94.047 1247.537 94.047 1247.537 Z" fill="url(%23COaDyGoyt-1669953319-linear-gradient)" height="1276px" id="COaDyGoyt" width="1432px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 2609 1442" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="MCFJxDx1V-41074356-linear-gradient" x1="0.49914572864321605" x2="0.5006532663316583" y1="0.6699999999999999" y2="0.37"><stop offset="0" stop-color="rgba(97, 215, 255, 0.55)"/><stop offset="1" stop-color="rgba(41, 201, 255, 0)"/></linearGradient></defs><path d="M 0 213.082 C 0 213.082 1441.432 894.002 1838 338.913 C 2234.568 -216.176 2232.525 14.923 2513 295.488 C 2793.475 576.053 2372.5 1346.81 2372.5 1346.81 C 2372.5 1346.81 2206.202 1561.241 2064.074 1346.846 C 1921.947 1132.452 1843.77 694.094 1565.5 940.188 C 1287.23 1186.281 870.5 712.688 870.5 712.688 Z" fill="url(%23MCFJxDx1V-41074356-linear-gradient)" height="1442.1235604841363px" id="MCFJxDx1V" width="2609.372108938211px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1458 1157" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="yn1qHTXEn-1552423878-linear-gradient" x1="0.4978527968266774" x2="0.5015349421249609" y1="0.06841216216216216" y2="0.8085233671171171"><stop offset="0" stop-color="rgba(153, 224, 191, 0.58)"/><stop offset="1" stop-color="rgba(178, 101, 219, 0.47)"/></linearGradient></defs><path d="M 0 297.068 C 0 297.068 56.177 -298.223 366 196.568 C 675.823 691.358 870.551 60.171 1376 257.068 C 1881.449 453.964 1458 1044.568 1458 1044.568 L 0 1044.568 Z" fill="url(%23yn1qHTXEn-1552423878-linear-gradient)" height="1044.5676441977591px" id="yn1qHTXEn" transform="translate(0 112.432)" width="1624.0684948942708px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1494 866" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="a6q6x7AQ0-2016958887-linear-gradient" x1="0.4978527968266774" x2="0.5015349421249609" y1="0.06841216216216216" y2="0.8085233671171171"><stop offset="0" stop-color="rgb(153, 224, 191)"/><stop offset="1" stop-color="rgb(179, 101, 220)"/></linearGradient></defs><path d="M 0 398.154 C 0 398.154 293.567 -183.955 732 59.53 C 1170.433 303.014 1411.636 322.991 1489 652 C 1566.364 981.009 669.5 832.5 669.5 832.5 L 253.935 653.03 Z" fill="url(%23a6q6x7AQ0-2016958887-linear-gradient)" height="865.9297358095064px" id="a6q6x7AQ0" width="1493.7319697305516px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 599 630" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="jOWyRJ1cV-1534884720-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgba(167, 100, 223, 0.5)"/><stop offset="1" stop-color="rgba(170, 102, 222, 0.59)"/></linearGradient></defs><path d="M 582.406 1.706 C 582.406 1.706 531.133 -26.507 305.5 146.5 C 79.867 319.507 0 629.419 0 629.419 L 598.906 629.706 Z" fill="url(%23jOWyRJ1cV-1534884720-linear-gradient)" height="629.7064885799784px" id="jOWyRJ1cV" width="598.9062548123511px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1722 477" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="rnGTA0crR-2118126926-linear-gradient" x1="0.73" x2="0.13000000000000012" y1="0.3483609918423652" y2="0.7439410131231516"><stop offset="0" stop-color="rgba(166, 160, 75, 0.1)"/><stop offset="0.31479043422275166" stop-color="rgba(171, 245, 202, 0.4)"/><stop offset="1" stop-color="rgb(110, 240, 231)"/></linearGradient></defs><path d="M 0 123.301 C 0 123.301 224.659 116.967 363.319 89.621 C 501.979 62.276 648.535 -9.79 812.196 1.114 C 975.857 12.018 1126.358 31.606 1349.041 103.389 C 1571.723 175.173 1722 89.682 1722 89.682 L 1722 477 L 0 464.86 Z" fill="url(%23rnGTA0crR-2118126926-linear-gradient)" height="477px" id="rnGTA0crR" width="1722px"/></svg>)
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 1042 813" xmlns="http://www.w3.org/2000/svg"><defs ><linearGradient id="HSL1E7DSS-2603085282-linear-gradient" x1="0.49751243781094523" x2="0.5024875621890548" y1="0" y2="1"><stop offset="0" stop-color="rgba(212, 139, 214, 0.74)"/><stop offset="1" stop-color="rgba(170, 102, 222, 0.59)"/></linearGradient></defs><path d="M 1027.819 2.611 C 1027.819 2.611 765.506 -44.789 373.003 264.342 C -19.5 573.472 0.163 812.486 0.163 812.486 L 1042 813 Z" fill="url(%23HSL1E7DSS-2603085282-linear-gradient)" height="813px" id="HSL1E7DSS" width="1042px"/></svg>)
ANA Masters of Marketing 2026 | HOT TAKE | Field Garthwaite
Field Garthwaite (Co-Founder and CEO, IRIS.TV) reminds us it’s not just about data—it’s about mindset targeting. Whether someone’s watching stand-up comedy, a hospital drama, or a music doc, their mindset shifts—and that’s where the magic happens. IRIS.TV is leaning into this by matching creative to content, proving that reaching people in the right mindset can outperform even identity-based targeting. No personal data needed—just smart, empathetic timing.
