ANA Masters of Marketing 2026 | HOT TAKE | Glenn Landauer

At ANA Masters, Glenn Landauer (Chief Marketing Officer, Ledger Bennett) shares a fresh perspective: success in the age of AI isn’t about your field—it’s about your skills. Curiosity, creativity, and critical thinking are the new essentials. He adds a fourth: cultural understanding—especially in B2B, where internal company culture quietly shapes buying decisions. And with AI, we might finally be able to decode those signals.

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Our client-centric integrated approach offers tailor-made communications solutions, supercharged by data, tech and AI, and powered by humans.

© 2025 Havas

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SUPER-STREAM

Our client-centric integrated approach offers tailor-made communications solutions, supercharged by data, tech and AI, and powered by humans.

© 2025 Havas

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SUPER-STREAM

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